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A tourist from India visited a McDonaldтАЩs outlet abroad (in Malaysia, at Kuala Lumpur International Airport) and ordered what she believed to be a vegetarian burger. When the food arrived, she discovered that the burger contained beef. She was upset because, coming from India, she had dietary or cultural expectations of vegetarian options and felt the item she ordered was misrepresented.
She confronted the staff at the counter, visibly emotional. She asked why she was served meat when she had ordered vegetarian food, emphasising тАЬIтАЩm from IndiaтАЭ and how that should have meant she didnтАЩt receive beef. At one point she even threw the burger box on the floor before engaging with the staff.
The restaurantтАЩs staff explained that in that countryтАЩs menu, the burger she picked was not labelled as vegetarian and that they did not offer the same vegetarian-options as in India. The touristтАЩs anger and frustration stemmed largely from the mismatch between her expectationsтАФformed by her experiences in IndiaтАФand the outletтАЩs local menu and labelling.
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