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Italy - Costa Smeralda, Sardinia (Italy) | Namaste Italy

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Sony created a patent for an advertising system that makes TV commercials interactive instead of passive. This could include actions like speaking, making a gesture. The system is designed to keep the viewer engaged.

One part of the patent that attracted a lot of attention is the suggestion that a viewer could be required to say the brand’s name out loud.

The concept has raised mixed reactions. Some people find it interesting or even entertaining, while others see it as intrusive.

It’s important to note that having a patent does not mean the feature is widely used. Companies often patent ideas that may or may not become real products. Sony’s interactive ad system is more of a technological possibility than a widespread reality, but it shows how companies are exploring new ways to capture attention.

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